Congratulations on passing the state licensing exam and getting placed with an agency! Now it’s time to find your clients – and to have them find you. Some agencies will provide assistance for marketing, but they might not give you all the tips you need. Read on to learn more about tips to market yourself as a real estate agent.

Your new agency may give you some leads to get started with. But those are not going to expand your business very well. You can also start with marketing to your so-called warm market – your friends and family. It’s the least expensive type of marketing, and you know that your audience will be receptive, or at least polite and hear your message. They can also give people they know a referral to you, and that kind of marketing is both free and invaluable. Your warm market paired with your agency’s leads will be a solid place to start.

Adding on to that, there are traditional types of marketing like newspaper ads and local city magazines. But in today’s digital age, these marketing formats don’t yield very strong results. Here is where you can let your creative talents shine. Think of ways to make digital videos that not only make your clients’ home look dazzling, but get you noticed.

Viral videos can take off and get people watching them for reasons other than their original purpose. Even if 90% of people viewing your clip are doing so for reasons other than buying a home, your name is getting out in front of all of them. One clever agent in Northern California did a parody of “YMCA” and garnered so much business, he was named by the Wall Street Journal as the top real estate agent in the country.

You should also have a robust website that invites people to click and contact you. Use those clicks to collect e-mails for your newsletter that you can also use when you get a new property to sell. Having good topics like ways to get stubborn grease off of your range hood or quick fixes for a leaky toilet will keep people coming back for what you have to say and build loyalty to you.

Keep up with your Facebook and Twitter accounts, too. These are the two most popular social media sites. If you have the time, you should maintain Google+ and Instagram accounts as well to broaden your horizons.

Lastly, know your market and use that knowledge to your greatest ability. There are all kinds of things people from out of the area need to know about schools, traffic patterns, and shopping, just to name a few things. Your local market guide will be a great asset to them – and lead to you getting more business. People want an agent who knows his or her stuff about the area. Your market guide shows potential clients that you are that expert.

Remember, a comprehensive marketing plan is not inexpensive. You will have already paid for your license and your testing fees, so be sure to factor marketing into your starting budget. While your agency might give you some tools like a set of personalized postcards or business cards, you will still need to have your own personal marketing set of tools as well.

The internet has made huge changes lately by going from web 1.0 to web 2.0, which is a huge change indeed.

There were many things that attributed to this change, but social marketing caused it the most. This caused social media to grow tremendously over the internet. More people begin using the internet to chat with their friends ten times as much by using social media. Currently, Facebook is the leader of all the social networking websites. This social networking site is highly used a lot by a population of 500 million users. What does this mean to internet marketers? This indicates that this site has great potential for marketing and can be beneficial for that purpose. This why a lot of people are choosing to utilize Facebook for advertising purposes. If you do it correctly, there are many methods for marketing the right products to your targeted market. In this article, we will talk about a few Facebook marketing items that can aid to increase your exposure.

A Facebook fan page is an incredible tool, and it gives your the ability to meet with your target audience on a daily basis. You can’t just throw anything up on your fan page, and yes it does have to be special because it has a certain very important job to do. So what you are aiming for is a popular fan page that people talk about. What will new people be attracted to in a fan page? You have to provide top quality content that is updated often, and people love to see other people there – social proof thing going on. This is why you should try to get your fans to give feedback and talk. Run surveys and ask questions, and try to find out what your fans think about your whole approach towards your niche and their thinking in general. If you are successful with talking to your market, then you will be in a great position to know exactly what they like and don’t like, etc. If you play your cards right you will know what makes your market tick, and in the process creating great business relationships with people.

Do be sure you put timely and frequent updates on your fan page, and never let things dry up. This really is basic marketing and even advertising, and really there is a lot of overlap with what you would do with a blog. If you can create some killer offers and specials, then people always tend to tell their friends about it, etc.

It is worth your time to just keep pouring on the exciting stuff, and you can even run contests which people tend to like a lot.

Of course when you’re dealing with a large group of people there are bound to be negatively oriented people, and when you have to talk to them always be courteous and professional – others will take note of that, too. Don’t respond to the negatives with like kind, and just show everyone with action. People are always watching you online, and when you treat negative people with kindness; then that will most definitely be noticed. If you don’t know this, then always remember that you’ll never be able to make everyone happy no matter what you do. Do what you can for your target market, and that of course applies to your business. So just concentrate on being positive and dealing with those who are of like mind.

All in all, the above article clearly shows us the value of Facebook when it comes to marketing and how it can help you promote your site and build a brand. You just have to keep in mind that Facebook is a social site that thrives on relationships, so the more you focus on this one factor, the higher response you will receive. It will take you a while to see results but eventually, all the efforts will be worth it.